Double Negative: The Black Image and Popular Culture

From the antics of Flavor Flav onFlavor of Loveto the brazen behavior of the women onLove & Hip Hop, so-called negative images of African Americans are a recurrent mainstay of contemporary American media representations. InDouble NegativeRacquel J. Gates examines the generative potential of such images, showing how some of the most disreputable representations of black people in popular media can strategically pose questions about blackness, black culture, and American society in ways that more respectable ones cannot. Rather than falling back on claims that negative portrayals hinder black progress, Gates demonstrates how reality shows such asBasketball Wives, comedians like Katt Williams, and movies likeComing to Americaplay on "negative" images to take up questions of assimilation and upward mobility, provide a respite from the demands of respectability, and explore subversive ideas. By using negativity as a framework to illustrate these texts' social and political work as they reverberate across black culture, Gates opens up new lines of inquiry for black cultural studies.