Understanding Services Management

Integrating Marketing Organisational Behaviour, Operations and Human Resource Management

• Author(s): William J. Glynn, James G. Barnes,
• Publisher: Wiley
• Pages: 512
• ISBN_10: 0471960667
  ISBN_13: 9780471960669
  
• Language: en
• Categories: Business & Economics / Management , Business & Economics / Advertising & Promotion ,

Description:... Services are intangible activities and benefits that satisfy customer wants without involving the ownership goods. Examples of service sector industries are insurance, private education, tourism and health care.