The Brains Behind Great Ad Campaigns

Creative Collaboration between Copywriters and Art Directors

• Author(s): Margo Berman, Robyn Blakeman,
• Publisher: Rowman & Littlefield Publishers
• Pages: 224
• ISBN_10: 1461644127
  ISBN_13: 9781461644125
  
• Language: en
• Categories: Social Science / Media Studies , Business & Economics / Advertising & Promotion ,

Description:... Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.