Small Business Solutions

E-commerce

• Author(s): Brenda Kienan,
• Publisher: Microsoft Press
• Pages: 371
• ISBN_10: 0735608466
  ISBN_13: 9780735608467
  
• Language: en
• Categories: Business & Economics / Small Business , Business & Economics / Strategic Planning , Business & Economics / E-Commerce / General , Computers / Networking / General , Computers / Electronic Commerce ,

Description:... Intended as a business guide rather than a technical reference, this book offers advice on starting and operating a small business on the internet, using Microsoft technology. It covers matters such as the planning of a site, the uses of a database and transaction-processing system, the hiring of a Web developer, on-line brand-building strategies, trademark protection, budgeting, and customer service. Kienan is an e-commerce consultant with Tauber Kienan Associates.