دانلود کتاب خارجی - دانلود رایگان کتاب لاتین PDF علمی

تعداد نتایج: 396

The 4Ps Framework

Advanced Negotiation and Influence Strategies for Global Eff...

By Yadvinder S. Rana
Publisher: Createspace Independent Publishing Platform, 2014-12-17
Language: en
ISBN_10:1502909235
ISBN_13:9781502909237
Subject: Business communication

Managing Innovation and Change

جزئیات و درخواست

By David Mayle
Publisher: SAGE, 2006-09-18
Pages: 301
Language: en
ISBN_13:9781848605138
ISBN_10:1848605137
Subject: Business & Economics

Explaining Effective Marketing in Contemporary Globalism

An Exponential Tutorial

جزئیات و درخواست

By Kelechikwu Emmanuel Oguejiofor
Publisher: Trafford Publishing, 2014-08-26
Pages: 34
Language: en
ISBN_13:9781490742588
ISBN_10:1490742581
Subject: Business & Economics

Reinventing Poland

Economic and Political Transformation and Evolving National ...

جزئیات و درخواست

By Martin Myant, Terry Cox
Publisher: Routledge, 2008-03-03
Pages: 274
Language: en
ISBN_13:9781134056958
ISBN_10:1134056958
Subject: Business & Economics

Digital Approaches to Inclusion and Participation in Cultural Heritage

Insights from Research and Practice in Europe

جزئیات و درخواست

By Danilo Giglitto, Luigina Ciolfi, Eleanor Lockley, Eirini Kaldeli
Publisher: Taylor & Francis, 2023-02-24
Pages: 190
Language: en
ISBN_13:9781000840988
ISBN_10:1000840980
Subject: Art

Applied Marketing

Connecting Classrooms to Careers

جزئیات و درخواست

By Daniel Padgett, Andrew Loos
Publisher: John Wiley & Sons, 2019-04-02
Pages: 352
Language: en
ISBN_13:9781119500742
ISBN_10:1119500745
Subject: Business & Economics

Management Frameworks

Aligning Strategic Thinking and Execution

جزئیات و درخواست

By Jacques Kemp, Andreas Schotter, Morgen Witzel
Publisher: Routledge, 2013
Pages: 216
Language: en
ISBN_13:9780415781640
ISBN_10:0415781647
Subject: Business & Economics

Strategic Social Marketing

For Behaviour and Social Change

جزئیات و درخواست

By Jeff French, Ross Gordon
Publisher: SAGE, 2019-11-08
Pages: 577
Language: en
ISBN_13:9781526471642
ISBN_10:1526471647
Subject: Business & Economics

Handbook of Marketing Analytics

Methods and Applications in Marketing Management, Public Pol...

جزئیات و درخواست

By Natalie Mizik, Dominique M. Hanssens
Publisher: Edward Elgar Publishing,
Pages: 712
Language: en
ISBN_13:9781784716752
ISBN_10:1784716758

Marketing in Culturally Distant Countries

Managing the 4Ps in Cross-Cultural Contexts

جزئیات و درخواست

By Giovanna Magnani
Publisher: Springer Nature, 2022-06-28
Pages: 195
Language: en
ISBN_13:9783031048326
ISBN_10:3031048326
Subject: Business & Economics

The China Factor

Leveraging Emerging Business Strategies to Compete, Grow, an...

$The Innovation of Globalization – proven strategies to succeed and out-compete emerging competition Does your company know how to compete effectively in the evolving global business arena? What tactics must your company use to overcome price discounting wars that cut into your margins? What are the strategies your new rivals incorporate that may prove more valuable to customers than the superior products you offer? The China Factor equips Western businesses with a practical framework for competing successfully in today’s ever-changing global markets. Written by an expert in competitive strategy and global market expansion, this book is packed with insights gained through first-hand experience leading competitive programs at a high-tech multinational corporation and extensive research. When it comes to globalization, the rules have changed—what was once nice-to-know is now need-to-know, and this book lays it out in a clear, no-nonsense style. Based on cases with over 50 countries, you will learn why a premium product, though domestically successful, may not be well received in foreign markets. You’ll also discover the critical factors that contribute to success in both emerging and established markets. Disruptive competitors are transformed from threats to examples as you learn to recognize opportunities for re-evaluation, and shift your strategy to stay ahead of the curve. The economic rise of China and other new entrants is challenging Western companies in new ways. This book explains why, and provides actionable strategies for success in any market. Grow and maintain an Innovation Advantage using 5 models Learn from disruptors how to win your emerging markets customers Understand the power of politics in business Develop a deeper Culture IQ to expand your customer base Use a 5-part Strategic Framework to formulate new sales tactics You’re already well-aware of the global threat to Western business, and endless analysis only goes so far toward a solution. You need to know how to respond, survive, and thrive, and just how to regain the competitive edge. The truth is that Western companies must change they way they do business, and push innovation beyond the product and into every aspect of every operation – they need to be innovative in how they do business abroad. The China Factor provides a clear action plan, and case studies from global leaders like Cisco, Xiaomi, and Apple with insightful strategies for changing and winning the game. Endorsements “The China Factor is right on the mark. It addresses a real need, one that very few others are tackling—the action that US and other Western-based companies can take in response to the China challenge. Global competitiveness is a huge problem for the West and companies are ill-prepared.The China Factor goes beyond what other books do, providing an important, insightful, and practical prescription on how companies can shift their strategy…” — Ken Wilcox, former CEO and chairman, current Chairman Emeritus, Silicon Valley Bank “The China Factor’s case studies and practical resources make this book a must-read for any corporation that wants to win globally, particularly as innovation is being redefined.” —SIMON KHALAF, SVP, Yahoo Inc. “The China Factor provides a new strategic framework and an essential set of marketing guidelines for Western companies that have to compete or partner with Chinese firms in OECD countries, China or emerging market countries.” —DR. RAYMOND LEVITT, Kumagai Professor of Engineering, and Director, Global Projects Center, Stanford University “High tech companies need to shift their innovation approach when going global and The China Factor is the ultimate guide to sustainable success in Emerging Markets. Innovation does not apply solely to products but also to business strategies, especially when looking at international expansion.” — Jean-Baptiste Su, technology columnist, Forbes “A refreshing handbook for anyone interested in competing in the new global economy.” —CALESTOUS JUMA, Harvard Kennedy School, Professor of the Practice of International Development “This work is a compelling guide into the complexity and the great rewards of doing business in Emerging Markets—and for those who are looking for new growth opportunities for both products as well as services. The China Factor is the ultimate guide into sustainable success in Emerging Markets.” —ANTHONY R. VONSÉE, former Managing Director Sales, Emerging Africa, Cisco Systems “Amy Karam has done the business community a huge favor by making sense of many of the trends which are reshaping the global environment at a breathtaking rate, and then offering her thoughts on how to take advantage of the opportunities.” —BRUCE PICKERING, VP Global Programs, Asia Society, Northern California “In The China Factor, Amy Karam discusses how the way we innovate has changed and evolved. It can no longer be done in isolation but involves going beyond international borders. As she points out, learning about the culture and uniqueness of new markets and tapping into what has worked (and what has not!) in other regions is critical to success.” — Sangeeta Anand, SVP Product Management and Marketing, F5 Networks “I especially liked Karam’s advice on using U.S. Government resources—an often overlooked force multiplier for American businesses, and how best to leverage your own company’s Government Affairs groups to succeed. This is a must-read!” —FRED SCHWIEN, former Executive Secretary of the U.S. Department of Commerce and Boeing Executive “Amy was directly involved in developing a sales strategy customer by customer for several years. She lived and breathed the battle of protecting existing accounts, or winning new accounts with a competitor whose price was a fraction of Cisco’s.” — Tam Dell’ Oro, CEO of Dell’Oro Group “I loved this book. The China Factor will provide you specific guidance and invaluable insights for expanding your business and achieving success globally.” — Nanette J. Bulger, CEO, executive director of the Strategic and Competitive Intelligence Professionals (SCIP) Association “For today’s global strategists, Amy Karam’s book, The China Factor, offers compelling insights into how to effectively win in the 21st century. In addition to the traditional 4 Ps of marketing, she explores a fifth P, the P called politics, which US-based organizations need to recognize, leverage, and occasionally counteract in order to be competitive. The China Factor blazes a new trail for business to follow in striving to achieve global success.” — Dr. Juan P. Montermoso, professor of Practice in Marketing, Leavey School of Business, Santa Clara University “Amy Karam is a visionary writer! As a global mentor, not only am I going to use it myself as a reference, but will also suggest it to start-ups to use it as a guide! She has eloquently highlighted how to harness competition, partnerships and cross-cultural learning to stimulate innovation & business success.” — Hulya Koc, Serial Entrepreneur, Angel Investor & Global Mentor, co-founder of Keiretsu Forum Istanbul Chapter Amy Karam is a highly sought–after speaker, consultant, author, and corporate instructor of Stanford University courses, as well as her own workshops. As a strategy consultant, she equips startups and established corporations to succeed in global markets with actionable strategies and execution plans. She has worked with companies such as Cisco, Apple, Visa, Nationwide, Capital One, AT&T, and Bell.$

جزئیات و درخواست

By Amy Karam
Publisher: John Wiley & Sons, 2016-05-13
Pages: 304
Language: en
ISBN_13:9781119274148
ISBN_10:1119274141
Subject: Business & Economics

Introduction to Gifted Education

جزئیات و درخواست

By Julia Link Roberts, Tracy Ford Inman, Jennifer H. Robins
Publisher: Taylor & Francis, 2022-06-30
Pages: 510
Language: en
ISBN_13:9781000500738
ISBN_10:100050073X
Subject: Education

Marketing

جزئیات و درخواست

By Paul Baines, Paolo Antonetti, Sara Rosengren
Publisher: Oxford University Press, 2022
Pages: 783
Language: en
ISBN_13:9780192893468
ISBN_10:0192893467
Subject: Marketing

Contemporary Issues and Prospects in Business Development in Africa

Celebrating the 20th Anniversary of the Journal of African B...

جزئیات و درخواست

By Simon P. Sigué
Publisher: Routledge, 2020-05-21
Pages: 151
Language: en
ISBN_13:9781000682359
ISBN_10:1000682358
Subject: Business & Economics

Social Marketing and Social Change

Strategies and Tools For Improving Health, Well-Being, and t...

جزئیات و درخواست

By R. Craig Lefebvre
Publisher: John Wiley & Sons, 2013-01-18
Pages: 592
Language: en
ISBN_13:9781118235249
ISBN_10:111823524X
Subject: Medical

Paths to the Prevention and Detection of Human Trafficking

جزئیات و درخواست

By Andrews, Sharon K., Crawford, Caroline M.
Publisher: IGI Global, 2022-06-10
Pages: 422
Language: en
ISBN_13:9781668439289
ISBN_10:166843928X
Subject: Social Science

Marketing Tourism, Events and Food 2nd edition

A customer based approach

جزئیات و درخواست

By Craig Hirst, Richard Tresidder
Publisher: Goodfellow Publishers Ltd, 2016-11-30
Pages: 241
Language: en
ISBN_13:9781910158326
ISBN_10:1910158321
Subject: Business & Economics

Oxford Handbook of Cognitive Analytic Therapy

جزئیات و درخواست

By Dr Laura. Cavieres Brummer (Dr Marisol. Tan, Dr Ranil), Dr Marisol Cavieres, Dr Ranil Tan
Publisher: Oxford University Press, 2024-06-07
Pages: 977
Language: en
ISBN_13:9780198866572
ISBN_10:0198866577
Subject: Medical

Organizational Change Explained

Case Studies on Transformational Change in Organizations

جزئیات و درخواست

By Sarah Coleman, Bob Thomas
Publisher: Kogan Page Publishers, 2017-02-03
Pages: 385
Language: en
ISBN_13:9780749475482
ISBN_10:074947548X
Subject: Business & Economics

Events - Future, Trends, Perspectives

an international approach

جزئیات و درخواست

By Kim Werner, Ding Ye
Publisher: UTB GmbH, 2020-05-11
Pages: 370
Language: en
ISBN_13:9783825252533
ISBN_10:3825252531
Subject: Business & Economics

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