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The New Rules of Sales and Service

How to Use Agile Selling, Real-Time Customer Engagement, Big...

By David Meerman Scott
Publisher: John Wiley & Sons, 2016-06-14
Pages: 304
Language: en
ISBN_13:9781119272441
ISBN_10:1119272440
Subject: Business & Economics

The new rules of sales and service

how to use agile selling, real-time customer engagement, big...

جزئیات و درخواست

By David Meerman Scott
2014
Pages: 260
Language: en
OTHER:OCLC:985155313

The New Rules of Sales and Service

جزئیات و درخواست

By David Meerman Scott
Publisher: Createspace Independent Publishing Platform, 2017-08-07
Pages: 372
Language: en
ISBN_10:197405196X
ISBN_13:9781974051960

The New Rules of Marketing and PR

How to Use Social Media, Online Video, Mobile Applications, ...

$The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns. This fifth edition—the most extensively revised edition yet—includes: Dozens of compelling case studies with revisions Real-world examples of content marketing and inbound marketing strategies and tactics A fresh introduction A new chapter on sales and service Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business. David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.$

جزئیات و درخواست

By David Meerman Scott
Publisher: John Wiley & Sons, 2015-09-16
Pages: 480
Language: en
ISBN_13:9781119070672
ISBN_10:1119070678
Subject: Business & Economics

The New Rules of Marketing and PR

How to Use Content Marketing, Podcasting, Social Media, AI, ...

$The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of. The definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.$

جزئیات و درخواست

By David Meerman Scott
Publisher: John Wiley & Sons, 2022-04-25
Pages: 480
Language: en
ISBN_13:9781119854296
ISBN_10:1119854296
Subject: Business & Economics

The New Rules of Sales and Service

How to Use Agile Selling, Real-Time Customer Engagement, Big...

جزئیات و درخواست

By David Meerman Scott
Publisher: John Wiley & Sons, 2016-06-27
Pages: 304
Language: en
ISBN_13:9781119272427
ISBN_10:1119272424
Subject: Business & Economics

The New Rules of Marketing and PR

How to Use Social Media, Online Video, Mobile Applications, ...

$The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.$

جزئیات و درخواست

By David Meerman Scott
Publisher: John Wiley & Sons, 2017-07-31
Pages: 448
Language: en
ISBN_13:9781119362418
ISBN_10:1119362415
Subject: Business & Economics

In Search Of...Customers: Timeless Fundamentals and the New Rules for Marketing, Sales and Customer Service Success

جزئیات و درخواست

By Brian E. Butler
2017-05-23
Pages: 208
Language: en
ISBN_10:1478771399
ISBN_13:9781478771395
Subject: Business & Economics

The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

جزئیات و درخواست

By Timothy R. Pearson
Publisher: McGraw Hill Professional, 2011-04-29
Pages: 256
Language: en
ISBN_10:0071762566
ISBN_13:9780071762564
Subject: Business & Economics

The Sales Acceleration Formula

Using Data, Technology, and Inbound Selling to go from $0 to...

جزئیات و درخواست

By Mark Roberge
Publisher: John Wiley & Sons, 2015-02-03
Pages: 224
Language: en
ISBN_13:9781119047179
ISBN_10:111904717X
Subject: Business & Economics

42 Rules to Turn Prospects Into Customers

How to Build Profitable Relationships to Close More Sales an...

جزئیات و درخواست

By Meridith Elliott Powell
Publisher: Happy About, 2010
Pages: 129
Language: en
ISBN_13:9781607730835
ISBN_10:1607730839
Subject: Business & Economics

The New Rules of Marketing & PR

How to Use Social Media, Online Video, Mobile Applications, ...

$David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes: A new introduction discussing recent changes to the world of marketing and PR A brand new chapter on mobile marketing An additional chapter on real-time marketing and PR Updated information on how to measure the success of your campaigns A range of new tools Fresh case studies$

جزئیات و درخواست

By David Meerman Scott
Publisher: John Wiley & Sons, 2011-07-26
Pages: 391
Language: en
ISBN_13:9781118119662
ISBN_10:1118119665
Subject: Business & Economics

The New Rules of Marketing and PR

How to Use Social Media, Blogs, News Releases, Online Video,...

$A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.$

جزئیات و درخواست

By David Meerman Scott
Publisher: John Wiley & Sons, 2010-01-15
Pages: 324
Language: en
ISBN_13:9780470606636
ISBN_10:0470606630
Subject: Business & Economics

Sales Techniques

جزئیات و درخواست

By William T. Brooks
Publisher: McGraw Hill Professional, 2004-03-02
Pages: 207
Language: en
ISBN_13:9780071454339
ISBN_10:0071454330
Subject: Business & Economics

The 10 Golden Rules of Customer Service

The Story of the $6,000 Egg

جزئیات و درخواست

By Todd Duncan, Deb Duncan
Publisher: Sourcebooks, Inc., 2019-04-01
Pages: 47
Language: en
ISBN_13:9781728209258
ISBN_10:1728209250
Subject: Business & Economics

New Rules for Sales Managers

Clean Up Ineffectiveness With Timeless Leadership Strategies

جزئیات و درخواست

By Dale Wernette, Barbara Toombs
Publisher: CreateSpace, 2010-04-02
Pages: 140
Language: en
ISBN_10:1451556527
ISBN_13:9781451556520
Subject: Business & Economics

How To Sell When Nobody's Buying

(And How to Sell Even More When They Are)

جزئیات و درخواست

By Dave Lakhani
Publisher: John Wiley & Sons, 2009-06-15
Pages: 256
Language: en
ISBN_13:9780470523599
ISBN_10:047052359X
Subject: Business & Economics

Achieve Sales Excellence

The 7 Customer Rules for Becoming the New Sales Professional

جزئیات و درخواست

By Howard Stevens, Theodore Kinni
Publisher: Simon and Schuster, 2006-11-29
Pages: 192
Language: en
ISBN_13:9781605508474
ISBN_10:1605508470
Subject: Business & Economics

How to Double Your Sales

The Ultimate Masterclass in how to Sell Anything to Anyone

جزئیات و درخواست

By Bruce King
Publisher: Pearson Education, 2010
Pages: 260
Language: en
ISBN_10:0273732617
ISBN_13:9780273732617
Subject: Business & Economics

Selling Through Someone Else

How to Use Agile Sales Networks and Partners to Sell More

جزئیات و درخواست

By Robert Wollan, Naveen Jain, Michael Heald
Publisher: John Wiley & Sons, 2013-01-14
Pages: 244
Language: en
ISBN_13:9781118526309
ISBN_10:1118526309
Subject: Business & Economics

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