Introduction to Speculative Design Practice

From the modernist perspective, design has been primarily regarded as a prob- lem-solving practice, and usually those aimed at problems detected by other professions ( such as economics, sociology, philosophy, etc. ). In this sense, the mission of design is closely related to the needs of the industry or, in a broader sense, the creation of a be er living standard. Through a modernist perspective, design is viewed as a service industry that primarily addresses clients' needs. However, as the graphic designer and publicist Dejan Kršić points out, design has always been a signifying practice that generates, analyses, distributes, me- diates and reproduces social meaning, especially today, in the context of the new social, technological, media and economic conditions