Last year one of the world's most popular marketing trend reports was expanded into the Wall Street Journal best selling book Non-Obvious - all about how to curate ideas and predict the future. In this ALL NEW annual 2016 update, longtime brand consultant and marketing Professor Rohit Bhargava shares 15 new trends that will shape the business world in 2016. Introducing new trends like "Virtual Empathy" and "Strategic Downgrading," the latest edition features trends in five categories - culture & consumer behavior, marketing & social media, technology & design, media & education, and economics & entrepreneurship.