The authors of this volume explore rhetorical and discursive strategies used to negotiate and establish legitimate knowledge and its disciplinary boundaries, to make scientific knowledge interesting outside academic settings as well, and to manage (c)overt knowledge in different social and political contexts. The volume focuses on the cultural concept of knowledge society, examining diverse linguistic means of knowledge transmission from the perspective of the complex interplay between knowledge and persuasion. The contributors discuss both sociological and philosophical issues, as well as textual processes in different genres that aim to communicate knowledge.