The term "Affordance" is a key concept for designers. If you want to build products that are intuitive and easy to use, it is crucial to fully understand the liaison between the human mind and technology. The concept of Affordance was made popular by Don Norman in the late 80s and has played an essential role for user experience professionals and researchers ever since. This book is a short, example-based reference guide into the history and practical application of the term Affordance. It is essential reading for anyone who wants to get a deeper understanding of what it means for a product to be "intuitive".