The thesis shows that Radio Moscow adapted its broadcasting to appeal to different audiences, and it highlights key examples of how this was achieved. The case studies demonstrate a series of particularly prominent frames used by Radio Moscow, to both suggest and create divisions between groups and as a way of attempting to reinforce previous Soviet claims about the world. The study also examines how these were
localised to appeal to the targeted audience, for example focusing on religion in broadcasts to the Middle East and specific world leaders in broadcasts to North America and Europe. The thesis concludes by discussing what this radio material demonstrates of the Soviet view of the world. In doing this, the thesis also highlights the usefulness of the BBC Monitoring Service as a tool for researchers looking to further explore radio broadcasting and alternative state-to-state diplomacy in detail.This thesis explores the reporting of the Soviet international broadcaster Radio Moscow, and how it represented to listeners worldwide the 1979 Soviet invasion of Afghanistan and the subsequent US-led boycott campaign against the 1980 Moscow Olympic Games. In doing so, it builds on literature that has examined Cold War radio broadcasting, the Soviet invasion of Afghanistan, and the politics surrounding the Moscow Olympic Games. Specifically, this thesis sheds new light on the outputs of Soviet broadcasting, and on the ways the Soviet Union tried to justify their actions and condemn the actions of the US to different audiences worldwide. Using the BBC Monitoring Service material archived at Imperial War Museums, Duxford, and applying the concept of frame analysis, this thesis concentrates on six key moments after the Soviet invasion of Afghanistan in the build-up to the Moscow Olympics. It provides not only examples of how Radio Moscow reported specific events, but how the reporting evolved over time. In addition, the use of transcripts from broadcasts to multiple target audiences provides evidence of how Soviet broadcasting was adapted to appeal to different listeners worldwide, allowing for a comparison of reporting between regions, as well as over time, and to build understanding of how the Soviet Union viewed the world in 1980.
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