The Dynamics of Mass Communications

Media in the Digital Age

• Author(s): Joseph R. Dominick,
• Publisher: McGraw-Hill Higher Education
• Pages: 439
• ISBN_10: 0073268704
  ISBN_13: 9780073268705
  
• Language: en
• Categories: Performing Arts / Mass Media , Social Science / Media Studies ,

Description:... Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student DVD that adds video and interactivity to the student's textbook experience and brings students up-to-date on the latest developments in mass communication - from the emerging role of cell phones and iPods in the mass media mix to the growing impact of blogs on the practice of journalism.