E-Commerce 2014

Business, Technology and Society

• Author(s): Kenneth C. Laudon, Carol Guercio Traver,
• Publisher: Pearson Education
• Pages: 902
• ISBN_10: 0133401928
  ISBN_13: 9780133401929
  
• Language: en
• Categories: Business & Economics / E-Commerce / General ,

Description:...

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

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