Big Data in Small Business

Data-Driven Growth in Small and Medium-Sized Enterprises

• Author(s): Lund Pedersen, Carsten, Lindgreen, Adam, Ritter, Thomas, Ringberg, Torsten,
• Publisher: Edward Elgar Publishing
• Pages: 272
• ISBN_10: 1839100168
  ISBN_13: 9781839100161
  
• Language: en
• Categories: Business & Economics / Knowledge Capital , Business & Economics / Small Business , Business & Economics / Organizational Development , Business & Economics / Organizational Behavior ,

Description:... This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.