Network Advantage
How to Unlock Value from Your Alliances and Partnerships
Description:... Explains why and how you can seize the benefits from your business's network of alliances with customers, suppliers and competitors. This network can provide three key advantages: superior information; better cooperation; increased power. The book shows how awareness of these three advantages can help align your portfolio of alliances with your corporate strategy to maximize advantages from existing networks and to position your business as an industry leader. Based on groundbreaking research and illustrative cases, the book provides practical tools to help you think strategically about reconfiguring your alliances and partnerships. For business executives, consultants, and executive MBAs who want to get the most advantage from the combined power of their alliance portfolios, this book offers in-depth, practical guidance. --
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