Finnish Consumption

An Emerging Consumer Society Between East and West

• Author(s): Visa Heinonen, Matti Peltonen,
• Publisher: Finnish Literature Society
• Pages: 262
• ISBN_10: 9522225223
  ISBN_13: 9789522225221
  
• Language: en
• Categories: Business & Economics / Consumer Behavior , Business & Economics / Economics / General , Political Science / International Relations / General , Social Science / Sociology / General ,

Description:... This book focuses on Finland as a modernising society between East and West. Comprehensive agrarian heritage and delayed modernisation in the sense of structural change, industrialisation and urbanisation are the central features of Finnish society during the 20th century. The special characteristics in this transformation were manifold influences from both Western Europe and Soviet Union Russia. Although Finnish consumers eagerly adopted television and private cars, they also kept their saunas, summer houses and fishing as the favourite hobby.