Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

Tools for Building Organizational Performance

• Author(s): Kaufmann, Hans-Ruediger,
• Publisher: IGI Global
• Pages: 478
• ISBN_10: 1466625252
  ISBN_13: 9781466625259
  
• Language: en
• Categories: Business & Economics / Marketing / Direct , Business & Economics / Customer Relations , Business & Economics / Marketing / Multilevel ,

Description:...

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies.

Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization’s financial and marketing performance.