The baby bust

a generation comes of age

• Author(s): William Dunn,
• Publisher: American Demographics Books
• Pages: 213
• ISBN_10: 0936889217
  ISBN_13: 9780936889214
  
• Language: en
• Categories: Social Science / General , Business & Economics / Economic Conditions , Social Science / Demography ,

Description:... The first statistical biography of a generation that no marketer will want to be without. Today's teenagers are interested in the environment, good jobs, and good times. They also spend $55 billion of their parents' income on clothes, CDs, sports gear and electronics. Teenage "busters" comprise 17% of the U.S. population--a segment larger than seniors.