Description:... "Cover"--"Book title"--"Copyright" -- "Contents" -- "Introduction" -- "1 Business activity" -- "1.1 The nature of business activity and goods and services" -- "1.2 Business enterprise" -- "1.3 Business planning" -- "1.4 Business aims and objectives" -- "1.5 Business ownership" -- "1.6 Business growth" -- "1.7 Business location and site" -- "2 Influences on business" -- "2.1 Technological influence on business activity" -- "2.2 Ethical influence on business activity" -- "2.3 Environmental influence on business activity" -- "2.4 Economic influence on business activity" -- "2.5 The impact of globalisation on businesses" -- "2.6 The impact of legislation on businesses" -- "3 Business operations" -- "3.1 Methods of production" -- "3.2 Quality" -- "3.3 Supply chain" -- "3.4 Sales process" -- "4 Finance" -- "4.1 Sources of finance" -- "4.2 Revenue and costs" -- "4.3 Profit and loss accounts (income statements)" -- "4.4 Cash flow" -- "4.5 Financial performance" -- "5 Marketing" -- "5.1 Identifying and understanding customers" -- "5.2 Market research" -- "5.3 The marketing mix" -- "5.4 Product" -- "5.5 Price" -- "5.6 Promotion" -- "5.7 Place" -- "6 Human resources" -- "6.1 Recruitment" -- "6.2 Training" -- "6.3 Motivation" -- "6.4 Organisational structures" -- "Index" -- "A" -- "B" -- "C" -- "D" -- "E" -- "F" -- "G" -- "H" -- "I" -- "J" -- "L" -- "M" -- "N" -- "O" -- "P" -- "Q" -- "R" -- "S" -- "T" -- "U" -- "V" -- "W" -- "Z
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شماره کارت : 6104337650971516 شماره حساب : 8228146163 شناسه شبا (انتقال پایا) : IR410120020000008228146163 بانک ملت به نام مهدی تاج دینی