Service Management and Marketing

Managing the Moments of Truth in Service Competition

• Author(s): Christian Grönroos,
• Publisher: Lexington Books
• Pages: 298
• ISBN_10: 0669200352
  ISBN_13: 9780669200355
  
• Language: en
• Categories: Business & Economics / Marketing / General , Business & Economics / Industries / Service ,

Description:... Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service- dominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyrighted by Book News, Inc., Portland, OR