The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

• Author(s): Joseph Sugarman,
• Publisher: John Wiley & Sons
• Pages: 368
• ISBN_10: 111842879X
  ISBN_13: 9781118428795
  
• Language: en
• Categories: Business & Economics / Advertising & Promotion , Business & Economics / General ,

Description:... Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.