The Marketing Strategy Desktop Guide

• Author(s): Norton Paley,
• Publisher: Thorogood Publishing
• Pages: 252
• ISBN_10: 1854184903
  ISBN_13: 9781854184900
  
• Language: en
• Categories: Business & Economics / Advertising & Promotion , Business & Economics / Marketing / General , Business & Economics / Sales & Selling / General , Business & Economics / Strategic Planning ,

Description:... A comprehensive understanding of the key tools and techniques behind any marketing strategy is essential to every business. Written in a clear, practical style this book covers the management of your: markets; competitive position; customer behaviors; pricing strategies; products/services; distribution; finance; and marketing opportunities. It also contains an abundance of checklists, charts, dos and don'ts, summaries and special tips.