Strategic Marketing

• Author(s): Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring,
• Publisher: Good Dog Publishing
• Pages: 412
• ISBN_10: 099054270X
  ISBN_13: 9780990542704
  
• Language: en
• Categories: Business & Economics / Marketing / General , Business & Economics / Sales & Selling / General ,

Description:... An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.