Public Relations Cases

• Author(s): Jerry A. Hendrix,
• Publisher: Wadsworth Publishing Company
• Pages: 479
• ISBN_10: 053452236X
  ISBN_13: 9780534522360
  
• Language: en
• Categories: Business & Economics / General , Business & Economics / Public Relations , Business & Economics / Industries / Media & Communications , Language Arts & Disciplines / Communication Studies ,

Description:... This text begins with an overview of the public relations process and introduces the interactive ROPE model (Research, Objectives, Programming, Evaluation) to organize PR programs. Part Two is organized around audience-centered forms of PR, while Part Three deals with emergency public relations. Chapters in Parts Two and Three begin with an overview and then exhibit Silver Anvil Award cases from planning through execution and evaluation, as well as some examples of failed PR campaigns. The appendices consist of exercises and case problems for each of the PR forms presented and contain the PRSA Code of Professional Standards.