The Strategy and Organization of International Business

• Author(s): Peter J. Buckley, Fred Burton, Hafiz Mirza,
• Publisher: Springer
• Pages: 272
• ISBN_10: 134926640X
  ISBN_13: 9781349266401
  
• Language: en
• Categories: Business & Economics / Marketing / General , Business & Economics / International / General , Business & Economics / Management , Business & Economics / Strategic Planning , Business & Economics / Sales & Selling / General , Business & Economics / Advertising & Promotion , Business & Economics / General , Business & Economics / Organizational Behavior ,

Description:... This volume encompasses the latest thinking on international business strategy and organization. It spans topics ranging from the influence of national culture on international business strategies, to the reorganization of corporate strategies in the context of the European single market. It represents an international coverage of the leading edge research findings in this area.