Strategic Management

Building and Sustaining Competitive Advantage

• Author(s): Robert A. Pitts, David Lei,
• Publisher: Thomson/South-Western
• Pages: 538
• ISBN_10: 0324226217
  ISBN_13: 9780324226218
  
• Language: en
• Categories: Business & Economics / Management , Business & Economics / Strategic Planning , Business & Economics / Commerce , Business & Economics / Industrial Management ,

Description:... Do you know how to get the competitive advantage? STRATEGIC MANAGEMENT: BUILDING AND SUSTAINING COMPETITIVE ADVANTAGE shows you in detail how the world's top companies build, extend, and sustain a competitive advantage. How do they do it? Through distinctive competence, quality, globalization, change, and ethics. And because this business textbook is rich with study tools, STRATEGIC MANAGEMENT: BUILDING AND SUSTAINING COMPETITIVE ADVANTAGE gives you the competitive advantage on the test as well!