Knowledge communication is a subject intensely discussed
nowadaysas there is much buzz in the academia about the crisis of scientific authority. Fundamental research but also popular
culture, special magazines, traditional books, find increasingly rarer common
terms with new audiences like web 2.0 practitioners and various multi-media
consumers. There are even pedigree cultured people that seem to accept no more traditional communicating supports and act conflictually towards them.
Some voices claim that general audiences are superficial and
consumerist; but on the other hand many speak about lack of openness for the
general audience from scientists themselves. The audience of science is therefore fundamental and all the papers in this volume touch it in many ways.
Another direction that will be consistent with all these papers along the
book is the knowledge as a resource for cultural and regional policies, tourism
industry and so forth. Transparency, globalization, regionalization, have no
meaning without distinctive specters of regions and local cultures that assert
themselves besides traditional European countries.