Event Management & Event Tourism

• Author(s): Donald Getz,
• Publisher: Cognizant Communication Corporation
• Pages: 439
• ISBN_10: 1882345460
  ISBN_13: 9781882345465
  
• Language: en
• Categories: Business & Economics / Advertising & Promotion , Business & Economics / Industries / Hospitality, Travel & Tourism , Travel / General ,

Description:... This classic text has established itself a the college and university level reference in the growing fields of event management and event tourism. Its also serves as the training and reference book of choice for professionals in the events and toourism fields. It is the first comprehensive text one event management with systematic coverage of, planning, leadership, organization, coordination, programming, humand resurces and volunteers, financing, marketing, evaluation, impact management.