Strategy As Action

Competitive Dynamics and Competitive Advantage

• Author(s): Curtis M. Grimm, Hun Lee, Ken G. Smith,
• Publisher: Oxford University Press
• Pages: 288
• ISBN_10: 0190289759
  ISBN_13: 9780190289751
  
• Language: en
• Categories: Business & Economics / Management , Business & Economics / Leadership , Business & Economics / Decision-Making & Problem Solving , Business & Economics / Strategic Planning ,

Description:... Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.