Corporate Information Strategy and Management

Text and Cases

• Author(s): Lynda M. Applegate, Robert Daniel Austin, Franklin Warren McFarlan,
• Publisher: McGraw-Hill Irwin
• Pages: 726
• ISBN_10: 0072456728
  ISBN_13: 9780072456721
  
• Language: en
• Categories: Business & Economics / Entrepreneurship , Business & Economics / Industries / Computers & Information Technology , Business & Economics / Information Management , Computers / Database Administration & Management , Computers / Management Information Systems ,

Description:... The book is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.