So You Want Media Coverage--

A Simple Guide on how to Get it and how to Handle it

• Author(s): Anthony Frangi, Mandy Fletcher,
• Publisher: Univ. of Queensland Press
• Pages: 150
• ISBN_10: 0702233005
  ISBN_13: 9780702233005
  
• Language: en
• Categories: Business & Economics / Public Relations , Fiction / General , House & Home / General , House & Home / Do-It-Yourself / General , Language Arts & Disciplines / Communication Studies , Language Arts & Disciplines / Journalism , Social Science / Media Studies ,

Description:... So You Want Media Coverage? is a refreshingly simple, user-friendly guide to getting publicity for your business, organisation, event or cause - whether a school fete, a new-product release or the launch of a national community campaign.
With backgrounds in media and public relations, authors Mandy Fletcher and Anthony Frangi guide you through the maze of what the media are looking for and how to attract their attention. Set out in practical steps, so you want media coverage... is packed with good advice and ideas for raising your profile, even on a limited budget.