A History of Fair Trade in Contemporary Britain

From Civil Society Campaigns to Corporate Compliance

• Author(s): Matthew Anderson,
• Publisher: Springer
• Pages: 230
• ISBN_10: 1137313307
  ISBN_13: 9781137313300
  
• Language: en
• Categories: Business & Economics / Business Ethics , History / Europe / Great Britain / General , Business & Economics / Marketing / General , Business & Economics / Economic History , History / Social History , Social Science / Sociology / General , Business & Economics / General , Business & Economics / Sales & Selling / General ,

Description:... This book offers an original contribution to the empirical knowledge of the development of Fair Trade that goes beyond the anecdotal accounts to challenge and analyse the trading practices that shaped the Fair Trade model. Fair Trade represented a new approach to global trade, corporate social responsibility and consumer politics.