Advertising Media Workbook and Sourcebook

• Author(s): Kim Bartel Sheehan, D. W. Jugenheimer, L. D. Kelley,
• Publisher: Routledge
• Pages: 352
• ISBN_10: 1317477596
  ISBN_13: 9781317477594
  
• Language: en
• Categories: Business & Economics / General , Business & Economics / Advertising & Promotion ,

Description:... This combination of workbook and sourcebook presents both easy-to-understand explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. It is designed for both practitioners and students - anyone who wants to master the process of advertising media planning. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with plenty of hands-on exercises. Units are compact and easy-to-understand, and they progres.