The Google Model

Managing Continuous Innovation in a Rapidly Changing World

• Author(s): Annika Steiber,
• Publisher: Springer Science & Business Media
• Pages: 125
• ISBN_10: 3319042084
  ISBN_13: 9783319042084
  
• Language: en
• Categories: Business & Economics / Production & Operations Management , Business & Economics / Management , Business & Economics / Information Management , Business & Economics / Industries / Computers & Information Technology , Business & Economics / International / General , Business & Economics / Research & Development , Business & Economics / General , Business & Economics / Strategic Planning , Computers / Computer Architecture , Business & Economics / Marketing / Research ,

Description:... This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.