The SAGE Handbook of Persuasion

• Author(s): James Price Dillard, Lijiang Shen,
• Publisher: SAGE
• Pages: 447
• ISBN_10: 1412983134
  ISBN_13: 9781412983136
  
• Language: en
• Categories: Language Arts & Disciplines / Communication Studies , Language Arts & Disciplines / Rhetoric , Psychology / General , Psychology / Social Psychology , Self-Help / Motivational & Inspirational ,

Description:... The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.