The Pursuit of Pleasure

Overcoming a Civilizational Challenge

• Author(s): Arsen Dallan, Karlen Dallakyan,
• Publisher: Columbia University Press
• Pages: 250
• ISBN_10: 3838269500
  ISBN_13: 9783838269504
  
• Language: en
• Categories: Psychology / Social Psychology ,

Description:... This important book unveils how the pleasure principle has taken humanity hostage to the powers of branding and consumerism, steering our most basic desires. Radically re-evaluating the notion of pleasure and arguing for a deep societal change, it shows the way to a new humanist culture.