Nonprofit Marketing

Marketing Management for Charitable and Nongovernmental Organizations

• Author(s): Walter Wymer, Patricia Knowles, Roger Gomes,
• Publisher: SAGE Publications
• Pages: 384
• ISBN_10: 145224569X
  ISBN_13: 9781452245690
  
• Language: en
• Categories: Business & Economics / Marketing / General , Business & Economics / Sales & Selling / General ,

Description:... Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.