Fundamentals of Selling

Customers for Life

• Author(s): Charles M. Futrell,
• Publisher: Irwin/McGraw-Hill
• Pages: 584
• ISBN_10: 025625981X
  ISBN_13: 9780256259810
  
• Language: en
• Categories: Business & Economics / Sales & Selling / General ,

Description:... Futrell's pragmatic approach, pulled from his own experiences as a sales professional, emphasizes real-world approaches to selling. Global and non-traditional selling situations, like business-to-business and small business exchanges, are featured along with coverage of the impact of new technologies -- including the Internet -- on the selling environment. New experiential exercises at the end of each chapter challenge the reader to apply the selling concepts just covered.