International Marketing Research

• Author(s): V. Kumar,
• Publisher: Prentice Hall
• Pages: 448
• ISBN_10: 0130453862
  ISBN_13: 9780130453860
  
• Language: en
• Categories: Business & Economics / Advertising & Promotion , Business & Economics / Exports & Imports , Business & Economics / International / Marketing , Business & Economics / Marketing / Research , Business & Economics / Sales & Selling / General ,

Description:... Offering a sound theoretical base supported by relevant and current examples, this practical, detailed, and well-documented guide takes students through all phases of developing and conducting international marketing research. *The most current information available on research methodologies. *Assists students to develop effective strategies to thrive in the global marketplace. *Examples and references: From ongoing international marketing research and international business research projects. *Makes students aware of both broad and specific issues related to IMR. *Aids student researchers in conducting studies in an international market. *The latest computer technology and resources toward developing effective, state-of-the-art research methods. *Introduces students to the research tools.