Strategic Management and Business Policy

Concepts and Cases

• Author(s): Thomas L. Wheelen, J. David Hunger,
• Publisher: Pearson/Prentice Hall
• Pages: 900
• ISBN_10: 013232346X
  ISBN_13: 9780132323468
  
• Language: en
• Categories: Business & Economics / Management Science , Business & Economics / Strategic Planning ,

Description:... Suitable for undergraduate strategy/strategic management courses, this title takes a different approach to helping students synthesize all of the factors of the strategic process, through a student-friendly Strategic Management Model.