My Life in Advertising and Scientific Advertising

• Author(s): Claude Hopkins,
• Publisher: McGraw Hill Professional
• Pages: 318
• ISBN_10: 0844231010
  ISBN_13: 9780844231013
  
• Language: en
• Categories: Biography & Autobiography / Business , Business & Economics / Advertising & Promotion ,

Description:... Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C. Hopkins (1866-1932), who worked for various advertisers including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company until, at the age of 41, he was hired by Albert Lasker to write copy for Lord & Thomas advertising agency (forerunner to today's Foote, Cone & Belding). He stayed for 18 years. Scientific Advertising and My Life in Advertising remain essential, vital guideposts for present and future generations of advertising professionals. - Publisher.