Cases on Electronic Commerce Technologies and Applications

• Author(s): Khosrow-Pour, D.B.A., Mehdi,
• Publisher: Idea Group Inc (IGI)
• Pages: 398
• ISBN_10: 1599044048
  ISBN_13: 9781599044040
  
• Language: en
• Categories: Business & Economics / E-Commerce / General , Computers / Electronic Commerce , Business & Economics / E-Commerce / Internet Marketing ,

Description:...

Electronic commerce technologies and applications have changed the way information technology is used in business and society, allowing organizations worldwide to expand their market reach and their customer service.

Cases on Electronic Commerce Technologies and Applications presents a wide range of real-life cases that describe the successful and unsuccessful adoption of e-commerce, e-business, e-government, mobile commerce, and Web services technologies. This collection provides significant insight on the successful implementation of these areas.