Irresistible!

Markets, Models, and Meta-value in Consumer Electronics

• Author(s): George Bailey, Hagen Wenzek,
• Publisher: Prentice Hall Professional Technical Reference
• Pages: 239
• ISBN_10: 0131987585
  ISBN_13: 9780131987586
  
• Language: en
• Categories: Business & Economics / Strategic Planning , Business & Economics / Industries / General , Business & Economics / Industries / Manufacturing , Business & Economics / Project Management , House & Home / Equipment, Appliances & Supplies , Technology & Engineering / Electronics / General ,

Description:... The consumer electronics industry is entering an era of rapid growth. This book previews the industry's future - from online gaming to telehealthcare, and beyond. It offers guidance on many things, from technology platforms to user interface design, branding to channel strategies.