Fables Of Abundance

A Cultural History Of Advertising In America

• Author(s): Jackson Lears,
• Publisher: Hachette UK
• Pages: 416
• ISBN_10: 078672322X
  ISBN_13: 9780786723225
  
• Language: en
• Categories: Social Science / Sociology / General ,

Description:... Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.