Strategies of Multinationals in Central and Eastern Europe

Innovation Systems and Embeddedness

• Author(s): Yordanka Chobanova,
• Publisher: Springer
• Pages: 269
• ISBN_10: 0230250955
  ISBN_13: 9780230250956
  
• Language: en
• Categories: Business & Economics / Management , Business & Economics / International / General , Business & Economics / International / Economics & Trade , Business & Economics / Development / General , Political Science / Political Economy , Business & Economics / General , Business & Economics / Strategic Planning , Business & Economics / Development / Economic Development , Political Science / Public Policy / Economic Policy , Business & Economics / Economics / General ,

Description:... The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.