Entrepreneurship

Strategies and Resources

• Author(s): Marc J. Dollinger,
• Publisher: Marsh Publications
• Pages: 589
• ISBN_10: 0971313067
  ISBN_13: 9780971313064
  
• Language: en
• Categories: Business & Economics / Entrepreneurship , Business & Economics / New Business Enterprises ,

Description:... Based on the premise that entrepreneurship can be studied systematically, this book provides a single, practical volume that presents the theory and practice of entrepreneurship and starting new businesses. Providing practical applications of new venture techniques, this bookOs resource-based point of view yields practical, hands-on information such as acquiring and using resources and assets for a competitive advantage. Focusing on the business plan, the book demonstrates how to put together a document for guidance and financing. It also illustrates problems and opportunities faced by entrepreneurs as well as important day-to-day issues. An essential resource for every professional and business owner as well as for everyone seeking to start a new business venture."