Business Behaving Well
Social Responsibility, from Learning to Doing
Description:... Social responsibility has become a goal for both employers and employees in the businesscommunity. But what does the term social responsibility mean, and what paths mustbusinesses take to make a positive impact on society? "Business Behaving Well" provides arationale and roadmap that will enable businesses to integrate social responsibility into theirpurpose and operations.Using real-world examples from a broad variety of industries, including health care andeducation, Ron Elsdon and his contributors describe how nonprofit and public sectorentities can structure effective relationships with private firms for everyone s benefit.Addressing strategic issues as well as practical implementation, "Business Behaving Well" isfor anyone who is actively engaged in the business world, individuals working in the publicand nonprofit sectors, and students and faculty who study the relationship between businessand social issues. "Business Behaving Well" provides both the tools and structure to applyprinciples of business social responsibility while inspiring readers with enthusiasm and theconfidence to take action.
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