Marketing Strategy and Management

• Author(s): Michael J. Baker,
• Publisher: Bloomsbury Publishing
• Pages: 560
• ISBN_10: 1137342137
  ISBN_13: 9781137342133
  
• Language: en
• Categories: Business & Economics / Marketing / General , Business & Economics / Sales & Selling / General ,

Description:... The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.