Description:... This path-breaking book presents new work by leading international scholars on the achievements and challenges facing international business in the twenty-first century. It considers key up-to-date developments in both the theory and practice of international business. After analysing the historical evolution of international business as an academic discipline, the book focuses on its relationship to the other social sciences. New light is shed on current issues and intellectual debates with a view to identifying new directions and future areas of research. The authors then develop the discussion to consider the present globalization of the economy, addressing the strategies of multinationals, the increasingly 'borderless' world and management competition.The book will be of interest both to scholars and all those concerned with business education.
It considers key up-to-date developments in both the theory and practice of international business. After analysing the historical evolution of international business as an academic discipline, the book focuses on its relationship to the other social sciences. New light is shed on current issues and intellectual debates with a view to identifying new directions and future areas of research. The authors then develop the discussion to consider the present globalization of the economy, addressing the strategies of multinationals, the increasingly 'borderless' world and management competition.
The book will be of interest both to scholars and all those concerned with business education.
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شماره کارت : 6104337650971516 شماره حساب : 8228146163 شناسه شبا (انتقال پایا) : IR410120020000008228146163 بانک ملت به نام مهدی تاج دینی