Contemporary Business Communication (Indian Adaptation) (Fifth Edition) w/CD
Description:... In this book, each chapter begins with an on-the-job interview with managers from MNCs, small entrepreneurial companies and nonprofit organisations. The text places minor emphasis on traditional technology (such as word processing) and major emphasis on newer technologies (such as teleconferencing, videoconferencing, and video and electronic presentations). To make the book reader friendly, continuing examples are used throughout the chapter (and sometimes carried forward to the next Chapter). It contains mini-cases based on current events appear at the end of each chapter so that students can practice solving real-world communication problems.· Chapter 1 Understanding Business Communication · Chapter 2. Work-Team Communication · Chapter 3. Communicating Technology · Chapter 4. Writing with Style: Individual Elements · Chapter 5. Writing With Style: Overall Tone and Readability· Chapter 6. The Process of Writing · Chapter 7. Routine Messages 8. Persuasive Messages · Chapter 9. Bad-News Messages · Chapter 10. Planning the Report · Chapter 11. Collecting and Analyzing the Data · Chapter 12. Writing the Report· Chapter 13. Planning the Business Presentation · Chapter 14. Illustrating and Delivering the Business Presentation· Chapter 15. Employment Communication · Chapter 16. Indian Case Studies
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